Brand Famous. How to get everyone talking about your business

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“This is a brand book like no other, and I heartily recommend it

Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t let your business fade into the background

It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition

It’s time to take your brand to the next level

And that’s what Brand Famous helps you do

Whether you want to BUILD, RENOVATE or just REFRESH your brand

Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples

Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition

You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands

Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize ‘new school’ brand building approaches for today’s consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status “An easy-peasy step-by-step guide to achieving what all businesses need – reputation, desirability, accessibility and, of course, love” Tiffanie Darke, Editor, Style, The Sunday Times “Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame” Simon Jobson, Global Marketing Director, Dr


Linzi Boyd
John Wiley & Sons Limited