It's Who You Know. How a Network of 12 Key People Can Fast-track Your Success

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Meet the twelve people that can accelerate your success – in business and in life It's Who You Know is the long-awaited handbook to effective, productive and influential networking

Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape

Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media

Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships

You only need 12 – or even just four

Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals

This book shows you who you need to know, how to get to know them and how to make value a two-way street

Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on «doing» over endless planning gives you the motivation you need to get up and go

The old adage «It's not what you know; it's who you know» has never been more applicable than it is today

The problem is that many of us «know» thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development

Master the art of real and influential strategic networking in a noisy and disconnected online world Learn who you need in your circle, and how to find them Nurture and maintain your professional relationships Leverage your power network to accelerate your career Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere

Networking has become a critical factor for success

It's Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you

Janine Garner
John Wiley & Sons Limited